5 Components of Good Medical Website Strategy

5 Components of Good Medical Website Strategy

You may have your own ideas about medical website design. Have you paid thousands of dollars to a web designer only to leave it sitting on the web, disjointed from your other marketing efforts? Often, websites end up being just another billboard in the desert with a few pages of beautiful design, little content, providing zero value.

A website is a starting point, not a finish line, and design is only one component to a successful website.

Let’s look at the five components of a good medical website strategy.


1. Design

Any medical website design should be initiated with a clear purpose and consider any competitive advantage. Visit your site through the eyes of your customer.

2. Content

Create high quality content focused on your customers that positions you as an expert in your market. Would your customers share it with their friends?

3. Usability

Provide your patients with an easy-to-understand, easy-to-use, and easy-to-share website. Don’t be different for different’s sake.

4. Accessibility

Choose a foundation to build your site on that gives you the most flexibility and responsiveness for the different devices patients will use to view your website.

5. Updates

Keep your medical website fresh and up-to-date. Track your sites performance so you can adapt your tactics. Use tools to monitor your site for any vulnerabilities and take action to upgrade or perform maintenance whenever necessary.


48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

SME Website Statistics. February 27 2014. Rareform New Media.

By | 2017-01-14T15:53:08+00:00 December 3rd, 2014|Website Design|Comments Off on 5 Components of Good Medical Website Strategy

About the Author:

Kris Kiler has been utilizing Internet marketing strategies for over 20 years and has worked with hundreds of companies from small businesses to Fortune 1,000 organizations. Since 2007, after running a successful leadership development consultancy for six years, Kris has been working to refine and evolve a select group of Internet marketing services for medical practices and has transformed these into Net One Click. Kris works directly with many of Net One Click’s largest clients to develop and execute their marketing strategy. The difference between success and failure. One click.