Paid Search Works.
Did you know that paid search is the biggest driver of website traffic? It’s true, particularly in the medical industry. The sad truth is that many medical practices find it daunting, or they think they’re too small.
The good news is any size medical practice can benefit from paid search.
What is Paid Search?
You may have heard of “organic” search results–these are what Google pulls up automatically when someone types in a question (known as a search query). You may show up in an organic search if Google links a person’s search query to your website.
Paid search is a form of marketing that displays a link to your website at the top of the search results list (above the organic search results) when an individual types in a search query. Paid search results show up on desktops, mobile and tablets.