Your website is the center of all of your marketing. Your practice must have a solid foundation for it’s marketing and it all begins with the website. If you’re a competitive person, then you should be positioning the practice to dominate your marketing. This means more content and then more content and then even more content. Service descriptions, provider pages, location pages, patient form pages, links to the patient portal, blog posts, videos, ebooks and anything else you can think will benefit the patient. Every piece of content you generate will give you an opportunity to benefit from SEO.
Some Key Statistics for Search Engine Optimization
- Before visiting a particular website, more than sixty percent of customers utilize search engines to start their product research. (Fundera, 2021)
- In 2022, more than 82% of patients in the USA referred to search engines when looking for healthcare providers. (Amra & Elma, 2022)
- Around 7% of all the searches on the Internet are health and healthcare-related. (99FIRMS)
- Events placed at the beginning of videos perform the best, with a conversion rate of around 12.7 percent. (Hubspot, 2022)
- Around seventy-eight percent of digital-marketing managers believe that organic marketing or SEO will positively influence their business goals in the year 2022. (Conductor, 2022)
- Approximately ninety percent of medium and small business websites do not generate organic traffic. (Databox)
- Technology companies, consulting firms and agencies are the primary three avenues or providers of organic marketing services to companies. (Conductor, 2022)
- Around sixty-one percent of all marketers say that getting traffic and leads is their biggest challenge, and they prefer SEO. (Fundera, 2021)
Some Key Statistics for Content Marketing
- Personalized email marketing campaigns have 50% higher success rates compared to generalized emails. (Data Axle, 2017)
- Over 71% of patients will search for another provider, if there is not enough information on their website. (WordStream, 2021)
- 43% of consumers are willing to share their health data with companies for more personalized service. (PwC Health Research Institute)
- Blogging is one of the most popular tools for content marketing. Over forty-eight percent of companies use blogs as a part of their strategy. (Hubspot, 2022)
- Web traffic is one of the top two indications of the success of content marketing strategies. (Hubspot, 2022)
- More than once a week, around fifty-four percent of decision-makers say they read and assess thought-leadership content. (Hubspot, 2022)
- Thirty-three hours out of forty or eighty-three percent of the time of the average work week is dedicated to content generation by B2B content marketers. (Contentgrip, 2022)
Some Key for Statistics Website Marketing
- Around 89% of the patients who seek healthcare services rely on online reviews and ratings to evaluate their service providers. (Software Advice, 2020)
- Three visual components, including photos and images that make forty percent, the color that makes thirty-nine percent and videos that make twenty-one percent, capture the attention of U.S. website visitors the most. (Top Design Firms, 2021)
- Over two ibllion U.S. Dollar increase in the total and overall ad spends by the healthcare sector. (Amra & Elma)
- Patients highly appreciate providers who respond to negative feedback. (healthleaders, 2019)
- More than seventy-five percent of the consumers who visit websites for healthcare marketing judge the credibility of the services based on the website design. (Kinesis)
- More than forty-two percent of the people who visit websites leave before purchasing due to poor website design or user experience. (Top Design Firms, 2021)
- Fifty percent of U.S. customers concur that a company’s website design impacts its overall branding. (Top Design Firms, 2021)
Some Key Statistics for Mobile Usage
- 51,370 healthcare and medical apps are available on the Apple app store as of Q1 in 2022. (Statista, 2022)
- The mHealth market is estimated to be around 47.7 billion U.S. dollars. It is expected to grow to a whopping 149 billion U.S. dollars by 2028. (Statista, 2022)
- In 2022, studies show that mobile advertising spending will increase to a record number of 327.1 billion U.S. dollars worldwide. (Statista, 2022)
- When it comes to mobile web display, the ads had a time-in-view of over fifteen seconds in 2020. (Statista, 2022)
- Around ninety-one percent of consumers use social media platforms on their mobile devices to access information on healthcare and other service providers. (LocaliQ)
- Snapchat users are more likely to buy products or services on their phones. They also have a sixty percent higher propensity to make impulsive purchases. (Snapchat Business)
To Sum Up
If you are not adding content to your website, leveraging that content with social media marketing and email marketing then you need help immediately. Whether it’s Net One Click or some other agency, you need to contact someone and get moving.