It’s easy to think you can co-exist in a market with other competitors. You don’t want them to fail. At the same time, you founded your practice to build something. In order to survive you need to competently market and advertise your healthcare services. It’s not likely that you have twenty plus years of experience marketing a business so it’s easy to follow the latest shiny object and think you’re producing results. SEO, Google Adwords, new website, branding packages, print advertising or mailings are some of these shiny objects. They are all valuable as components of a strategic marketing system but on their own they can appear to work but have a very limited effect.
of patients will choose one provider over another because of a stronger online presence and a stronger online reputation.
– CXTrends 2018 Doctor.com