Medical Marketing Management | Net One Click : Medical Marketing

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Medical Marketing Management

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Medical Marketing Management

Strategic Medical Marketing System

It’s easy to think you can co-exist in a market with other competitors. You don’t want them to fail. At the same time, you founded your practice to build something. In order to survive you need to competently market and advertise your healthcare services. It’s not likely that you have twenty plus years of experience marketing a business so it’s easy to follow the latest shiny object and think you’re producing results. SEO, Google Adwords, new website, branding packages, print advertising or mailings are some of these shiny objects. They are all valuable as components of a strategic marketing system but on their own they can appear to work but have a very limited effect.

of patients will choose one provider over another because of a stronger online presence and a stronger online reputation.

– CXTrends 2018 Doctor.com

Our Experience is Your Advantage

Marketing as Design

Over the years, we have developed a strategic marketing system we call Platform Marketing System™ Our approach is an integrated group of marketing activities that are customized to your practice’s unique needs and work together as a functional system to produce desired results. The Platform Marketing System™ can be scaled for use with a small one doctor office to a multi-location practice.

Marketing as Business Utility

Ultimately, marketing is only useful to any business if the activities produce desired results. We align realistic expectations with your desired results and budget. We function as your marketing department and focus on key performance indicators that strengthen your position in your local market, enhance your reputation and grow your patient base.

Marketing as Partnership

Our marketing solution is designed to be an extension of your practice. We want to help you build your practice. That means our ideas are your ideas. Our effort is on behalf of you. Sometimes that means having difficult conversations about budget constraints and sometimes it means investing part of our fee into advertising, even if it isn’t in the contract.

Net One Click Platform Marketing System

Strategic, Integrated, and Competitive

Marketing Strategy

Position Your Practice for Success

Build your patient audience profiles
Map the ideal-patient experience
Review current assets
Develop strategy and project plan

Content Development

Frame Your Practice Message

Identify key topics
Build editorial calendar
Create patient-centric assets
Select distribution channels

Engage Patient Networks

Develop Inbound Marketing Channels

Identify social networks
Optimize website content
Build practice profiles
Distribute unique content

Direct Communications

Execute Campaign-based Outbound Marketing

Utilize pay-per-click ads
Conduct email marketing
Targeted social posts
Initiate interactions through content funnel

Program Reporting

Utilize Analytics to Monitor Progress

Conduct regular consultation calls
Review Key Performance Indicators
Review campaign progress
Make decisions

Platform Optimization

Adapt Marketing Tactics as Necessary

Action planning and idea generation
Problem solving using reporting information
Adapt strategy when necessary
Communicate plans with contributors

We make it easier for patients to understand and engage your practice, provide them with the necessary tools to refer you to their friends and family, and position you as a leader in your market.