Medical consumerism has undeniably changed the way that healthcare professionals’ market and deliver their services. Consumers now expect an unbeatable medical experience with innovative digital advancements. In short, the healthcare marketing landscape has drastically changed. This makes it essential for medical practitioners to compete using advanced digital marketing strategies. As more and more patients (almost…
Marketing is an integral part of running a successful business. Making sure your plan is strategic is probably one of the most important aspects of positioning your medical practice for success. It isn’t as simple as sitting down for an hour-long brainstorming session and coming up with a “plan.” Successful positioning has several factors to…
The marketing industry has been evolving since its inception, and that evolution has always been driven by technology. Whether it was the birth of radio in the 1920s or the emergence of the internet in the 1990s, technological advances have constantly been driving marketing techniques. That drive continues today, and in 2020, technology has driven…
Telemedicine has been around for a long time, and with smart phones and tablets being ever present in our lives, the possibilities it holds have been largely expanded. Most patients and providers are open to exploring the opportunities telehealth has to offer, and each year the percentage of people willing to try it for themselves…
Medical practice managers have extremely busy, high-stress, and important jobs. Individuals in this position are the embodiment of multitasking. They are basically in charge of keeping the entire practice functioning. And now they have to add managing online patient reviews to their list of responsibilities? It doesn’t really seem fair, but that is the reality…
The internet has changed healthcare. From the website to electronic health records, the healthcare industry is still at the beginning of a continued shift to make the patient experience simpler, swifter, and safer. Through all of the technology and regulations, Yelp has disrupted healthcare more than any other website. Yelp has made Reputation Management essential…
Enhancing the Personal Connection through Patient Audiences In order to build a competent strategic medical marketing plan it is best to start with identifying your patient categories. You have many different patient categories important to your practice. It is helpful to take your patient data and begin to segment your patients into “audiences”, or sub-categories,…
These are actual results. To confront the elevated importance of social reviews and to better manage the online reputation of the practice we implemented a revolutionary new system to identify the “promoters” of the practice and funnel them through a process that would influence patients to post a 5-star review to their preferred social platform.…
As a medical provider your first priority is the patient. You’ve invested time and money in your education and have cultivated your practice reputation. When it comes to marketing how much do you really know about getting new patients beyond sending out a postcard or placing an ad in a local magazine? There’s a reason…
With 88% of consumers saying they trust online reviews it’s difficult not to worry about what your patients are saying about you on reviews sites like Yelp. Your star rating on these review sites are becoming the single indicator on whether or not you get new patients into your practice. When you saw your reviews…