Social Media is a Marketing Gold
Most patients evaluate physicians before ever setting foot in the door. They research your online ratings and view your social media and website before deciding to make an appointment or become a patient. Providing articles, information and tips through social media is essential for gaining new customers. Being active on social media channels helps your website rank higher in searches and increases traffic to your website.
Target Audience Demographics
Demographics significantly influence which social networks people use. Factors like age, income level and education level all impact which platforms people engage with most. A successful social media strategy will ensure you reach your target audience and make the most of your social media advertising budget. Many healthcare providers are on Facebook, Instagram, and Twitter to reach the largest number of patients.