Social Media Reaches Patients
Social media is a very effective tool for growing your practice. It’s estimated that four billion people flock to Facebook and Instagram every month. While only a fraction are local to your medical practice, this statistic indicates that an increasing number are using social media to research businesses.
Paid Social Media Advertising Expands Your Reach
Platforms like Facebook and Instagram are run on algorithms that dictate what users see organically. Paid advertising on social media can reach a much wider audience than you can on your own.
Importantly, you can target your advertising to specific patient demographics, including gender, age, income level, education and geography. That means more patients will see your pages based on their search history, interests and geography.
The data collected from paid ads can provide insight into who views your ads, including information such as age, gender and other data, so you can generate targeted content. By targeting specific demographics and choosing when the ad is shown, the quality of your leads increases.