The COVID-19 pandemic brought about an even greater shift toward using digital marketing channels to communicate with patients. Of all the digital marketing avenues, email marketing has proven to be highly effective, especially when it comes to promoting service sectors, such as hospitals, banks, gyms, etc. Did you know that email marketing generates a $36 average ROI for every $1 invested? A simple monthly email newsletter to patients can increase patient appointments, patient engagement with content, and build reputation. Do not discount the importance of sending at least one email to patients every month.
Some Prominent Email Marketing Statistics for Healthcare Marketing
- Well-written emails are likely to have a 50-100 times higher click-through-rate than other social media platforms, such as Facebook, Twitter, etc. (Smart Insights)
- The average click-through rate for email marketing in the healthcare industry is 2.7 percent, and is increasing daily. (Mailchimp, 2022)
- The open rate for email marketing is unbelievably high, i.e., 22.8%, which is much higher than any other digital marketing forum. (Get Response, 2022)
- In comparison to other emails, welcome emails have a click-through rate that is five times higher and an open rate that is four times higher. (Experian)
- With over 60% less investment or budget, content or email marketing can generate three times the number of leads with minimal or very few resources. (Demand Metric)
- Email marketing is an excellent opportunity since more than 90% of internet users in the world send or receive at least one email every month. (Insider Intelligence, 2019)
- Personalized email marketing campaigns have 50% higher success rates than general emails. (Data Axle, 2017)
- Professionally written follow-up emails can get more than seventy-four percent of the recipients back and increase the conversion rates for email marketing. (RED, 2019)
- Email marketing is forty times more effective at attracting customers than Twitter and Facebook combined. (McKinsey, 2014)
- The average email open rate in the healthcare industry, according to a recent Mailchimp survey, is approximately twenty-one percent. (Mailchimp, 2022)
- While sixty percent of consumers prefer to receive promotional emails, only twenty percent prefer to be contacted via social media. (Mailchimp, 2022)
- The typical monthly cost of an email provider ranges between eighty dollars to two hundred and fifty dollars, depending on the services and the list size. This is an incredibly cost-effective choice compared to the price of SEO, paid adverts and video. (Campaign Monitor, 2021)
- Audience segmentation is one of the top three tactics used by marketers for email marketing. (Hubspot, 2022)
- Thirty-three hours out of forty or eighty-three percent of the time of the average work week is dedicated to content generation by B2B content or email marketers. (Contentgrip, 2022)
- The click-through rate of automated emails is usually a hundred and fifty-two percent higher than that of a conventional email newsletter. (Epsilon Email Institute, 2022)
- Email conversion rates are over five percent, since email is an excellent way for healthcare professionals to stay in touch with past clients and win over new ones. It can help remind patients of appointments. (Ruler Analytics, 2021)
- In a survey conducted among a thousand medium and small business owners, email marketing was second for raising brand awareness. (Campaign Monitor, 2019)
- Mobile-friendly email is the second-most popular technique used by email marketers to increase performance. (Hubspot, 2022)
- With successful email marketing, forty-five percent of small businesses observe average open rates of twenty-six percent or higher. (AWeber, 2022)
- The sort of content marketing that more than eighty-one percent of business-to-business marketers claim they use most frequently is email newsletters. (Content Marketing Institute, 2021)
- Approximately ninety-four percent of small businesses create marketing emails independently, instead of using a copywriter. (AWeber, 2022)
- For small and medium-sized businesses, the email click-through rates will increase by almost three hundred percent when they include video messages and clips. (Spiceworks)
- While thirty-four percent of email subject lines use title case and sixty percent use sentence case, only six percent use full lower-case capitalization. (AWeber, 2022)
- According to forty-nine percent of respondents, customers said they would want to get weekly promotional emails from their preferred companies. (Statista, 2017)
- Personalizing emails based on past purchases is now done by sixty percent of retail, e-commerce and consumer goods and service businesses, up from thirty-eight in 2019. (Litmus, 2020)
- Email newsletters are the most crucial approach in the content marketing strategy of forty percent of business-to-business marketers. (Content Marketing Institute, 2017)
- Personalized email marketing campaigns have 50% higher success rates than generalized emails. (Data Axle, 2017)
- Nearly three-quarters or around seventy-one percent of the visitors lose trust in a healthcare website when it does not offer adequate information. (Digitalis, 2020)
- More than forty-three percent of customers are willing to share their health data with companies to receive more individualized service. (PWC Health Institute)
- The great majority of email marketers use mobile-friendly communications in their marketing plans. Subscriber segmentation is also the best strategy for email marketing campaigns. (Hubspot, 2022)
- Business-to-business and email marketers claim that marketing emails announcing new products and features receive the highest click-through rates. (Hubspot Blog Research, 2021)
- Automation is an important part of email marketing for segmentation, drip or nurture campaigns and triggered emails. (Litmus, 2021)
- Even if you only send five newsletters weekly, your audience will appreciate you with higher open and click rates. (GetResponse, 2020)
- More than eight out of every ten recipients will open a welcome email, resulting in four times as many opens and ten times as many clicks as other kinds of communications. (GetResponse, 2020)
In a Nutshell
Digital marketing has revolutionized almost every field and industry in the world. The healthcare industry has made significant progress and has seen a significant shift in ROIs, revenues and the number of patients coming in through digital channels. Digital marketing has undoubtedly changed the landscape for how medical practices build their reputation and generate new patients.
While there are billions of worldwide internet users, not all have access to social media and not everyone uses social sites. However, studies have shown that more than ninety percent of the total internet users in the world send or receive at least one email every month. Email marketing is a convenient tool for the healthcare industry, since it can generate higher revenues and will require very little initial investment.