The popularity and effectiveness of video as a medium for media consumption, sharing information and providing entertainment can’t be denied. Marketing videos can help medical practices build reputation and generate interest.
The ROI Of Video Marketing In Healthcare
Consider the following statistics to see how video marketing support your practice marketing:
- 99% of marketers who were already employing the use of video in 2020 anticipated continuing to do so. (Wyzowl)
- The data shows that the engagement rate for videos ranging within 30 minutes in length remains high, between 40 and 53 percent. This figure falls to 26% for videos between 30 and 60 minutes and a mere 13% for those an hour or longer. (Wistia)
- 92% of video marketers believe noise and competition levels have risen between 2019-2020. (Wyzowl)
- When asked about their return on investment (ROI), 73% of B2B businesses said they used video content to attract and convert customers. (Tubular Insights)
- There was a 49% increase in revenue for businesses that used video marketing as opposed to those that didn’t. (MediaPost)
- In 2020, almost half (43%) of video marketers report fewer customer service inquiries since implementing a video strategy. (Wyzowl)
- The use of video content has been linked to a 49% increase in revenue growth for enterprises. (Wordstream)
- Seventy-four percent of marketers claim that video offers a higher ROI than still images. (Bitable)
- A whopping 88% of video marketers have claimed a good return on investment from their efforts. (Wyzowl)
- On average, consumers watch 16 hours of internet video each week. A total of 84% claim that business videos influenced their decision to hire their service or purchase their product.
Video Boosts The Impact Of Healthcare Digital Marketing
Here are some statistics that support the importance of video marketing in the healthcare sector.
1. Videos On Websites
- Conversion rates on landing pages can be increased by 86% simply by adding visual content, like videos. (Eyeview)
- Two to three times as many visitors per month are drawn to videos, which quadruple their time on the site and improve organic search traffic by 157%. (MarketingSherpa)
- If there isn’t enough content on the website, more than 71% of patients will look elsewhere. According to 87% of video marketers, video has assisted them in improving website traffic, 80% claim that it has directly increased sales and 83% claim that it has helped them generate more leads. (Wyzowl)
- Conversion rates jumped by 20% on landing pages featuring animated explanation videos. (Unbounce)
- Eighty-four percent of consumers say they have purchased something after watching a brand video. (Wyzowl)
- The average website conversion rate for businesses employing video as part of their content marketing mix is 66% greater than those without. (Aberdeen Group)
- Video on a website’s home page increases its chances of ranking on Google’s first page by 53%. (MistMedia)
- In 2022, 8 percent of people in the United States looked for a doctor online. 95 percent of video marketers also thought their efforts improved customer comprehension of their offering via video. (Wyzowl)
- Video will account for 82% of all internet traffic. (Cisco)
- As many as 86% of customers want to see more videos from their favorite brands. (Wordstream)
- 96% of individuals have seen an explainer video to understand a service better. Seven out of ten customers admit they have been persuaded to buy or download something after watching a video. (Wyzowl)
2. Videos On Social Media
- According to WEGOHealth‘s findings, most social media users utilize at least one network to seek health-related data or receive decision-making reinforcement. TikTok’s monthly active user base reached one billion in 2021, up 45 percent from the previous year. (Statista)
- YouTube videos are viewed for an average of one billion hours per day. (Techjury)
- Research on the best ways to optimize tweets found that including videos increased interaction by 28%. (Twitter)
- Three-tenths of the world’s advertisers put money into short videos. (HubSpot Blog Research)
- Almost half (46%) of businesses that use marketing videos are pleased with the results. (HubSpot Blog Research)
- A whopping 93% of patients are active on Facebook, making it the most popular network. A total of sixty-four percent of businesses in 2019 reported that Facebook videos brought in new customers. (Animoto)
- Over 83% of video marketers claim that using video has increased their number of leads. (Wyzowl)
- In a survey, 81% of patients said they use Youtube for healthcare information. (DHA)
- For increasing social media audience engagement, videos are the second most popular content category. (HubSpot)
- Over ninety-three percent of companies reported that video content on social media brought new customers. (Wyzowl)
- Ninety percent of consumers report learning about a new company or product through the video-sharing website YouTube. (Google)
- Live video streaming is the third most popular among social media marketing strategies. (HubSpot)
- Eighty-five percent of video marketers use YouTube, and 79 percent use Facebook as their primary channel. (Wyzowl)
3. Using Videos In Paid Ads
- Over ninety-six percent of marketers have allocated a budget to video. (Animoto)
- Eight out of ten individuals will recall a video ad at least 30 days afterward. (TMW)
- Only about five percent of businesses use Facebook video ads. Therefore, an important opening exists for firms wanting to be seen. (Local IQ)
- Thirty-four percent of marketers were expected to allocate more resources to paid video in 2021. (Criteo)
- 99% of advertising professionals intend to keep including video in their ad campaigns. (Wyzowl)
- Fifty percent of marketers say that produced video accounts for more than twenty percent of their digital marketing expenditure in 2020. (Criteo)
- When posted on social media, video advertisements are well-received by 80% of marketers. (TMW)
- 64% of viewers of sponsored videos shared on social media sites went on to make a purchase. (Wordstream)
In Conclusion
Your video content can take your marketing to the next level and could improve the results you’re seeing in your paid advertising, on social media and your website.