Social Media Advertising for Medical Practices

Facebook/Instagram Advertising Reaches

Social Media Reaches Patients

Social media is a very effective tool for growing your practice. It’s estimated that four billion people flock to Facebook and Instagram every month. While only a fraction are local to your medical practice, this statistic indicates that an increasing number are using social media to research businesses.

Paid Social Media Advertising Expands Your Reach

Platforms like Facebook and Instagram are run on algorithms that dictate what users see organically. Paid advertising on social media can reach a much wider audience than you can on your own.

Importantly, you can target your advertising to specific patient demographics, including gender, age, income level, education and geography. That means more patients will see your pages based on their search history, interests and geography.

The data collected from paid ads can provide insight into who views your ads, including information such as age, gender and other data, so you can generate targeted content. By targeting specific demographics and choosing when the ad is shown, the quality of your leads increases.

Facebook and Instagram Networks

Platforms like Facebook and Instagram are great tools for interacting with current patients and those who may have questions about your practice. There are three groups of networks that use social media as a tool to communicate with your practice.

Core Network: These people are already following you on Facebook, so they are familiar with your business. They will see your organic posts in their newsfeed because they have liked your page. However, simply posting to your page and hoping they’ll see your posts in their newsfeed isn’t enough when it comes to Facebook engagement.

Developing Network: These people are friends and family of the Core Network. When someone interacts with a post through liking, commenting, or sharing, this tells Facebook that this is an important post and it will be added to the newsfeed of certain friends and family of the person who interacted with the post. This group is more likely to consider your practice because a family member or friend follows your page.

Targeted Network: These are online users who have never heard of you. They can be reached with sponsored posts and other tools in Facebook Ads.

These three types of networks added together comprise your reach. Social media is a way to support engagement with all three types of networks, particularly those who are considered untapped high-potential population segments not familiar with your practice.

We Can Help With Your Social Media Advertising

Social media strategy and implementation is a science that’s continually evolving. We keep up to date on the latest social media algorithm and policy changes to maximize your budget. We can help with:

Advertising Management With Flexible Budget Plans
Facebook/Instagram Advertising Management To Increase Patient Reach
Creating Low-Investment Community Engagement Strategies That Increase Patient Reach

Advertising Campaigns Developed That Target the Patient Audience
Dynamic Display Ads That Support Campaigns
Specialized Landing Pages That Increase Conversion of Advertising Campaigns

Grow Your Practice

The goal of paid social media advertising is to lower the cost per acquisition for qualified leads and to increase conversion rates. Data analytics provide insight into what’s working and what’s not. Net One Click will work with you to ensure your paid campaign is giving the results you expect. We will evaluate your advertising budget and let you know what you can accomplish, given your goals.

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