You may have your own ideas about medical website design. Have you paid thousands of dollars to a web designer only to leave it sitting on the web, disjointed from your other marketing efforts? Often, websites end up being just another billboard in the desert with a few pages of beautiful design, little content, providing zero value.
A website is a starting point, not a finish line, and design is only one component to a successful website.
Let’s look at the five components of a good medical website strategy.
1. Design
Any medical website design should be initiated with a clear purpose and consider any competitive advantage. Visit your site through the eyes of your patient.
2. Content
Create high quality content focused on your patients that positions your practice as a leader in your local market. Would your patients share it with their friends?
3. Usability
Provide your patients with an easy-to-understand, easy-to-use, and easy-to-share website. Don’t be different for different’s sake.
4. Accessibility
Choose a foundation to build your site on that gives you the most flexibility and responsiveness for the different devices patients will use to view your website.
5. Updates
Keep your medical website fresh and up-to-date. Track your sites performance so you can adapt your tactics. Use tools to monitor your site for any vulnerabilities and take action to upgrade or perform maintenance whenever necessary.
48% of people cited a website’s design as the number one factor in deciding the credibility of a business.
SME Website Statistics. February 27 2014. Rareform New Media.