Tap Into Patient Networks
Social Media Management is Necessary.
Social media has become a significant health information resource for consumers. This makes it a key strategy for medical practices to share knowledge and market products and services.
Today, more than 50 million small businesses use Facebook Pages to connect with their customers.* Your current and potential customers expect you to be on social media–don’t miss out on this crucial touchpoint.
Social Media Enhances the Patient Experience
As service providers across many industries engage customers through social media, this form of communication has become mainstream. Patients now rate “internet friendliness” as a factor in their patient experience. It’s reported that many patients prefer digital communication over other options.
Social Media is a Marketing Gold
Most patients evaluate physicians before ever setting foot in the door. They research your online ratings and view your social media and website before deciding to make an appointment or become a patient. Providing articles, information and tips through social media is essential for gaining new customers. Being active on social media channels helps your website rank higher in searches and increases traffic to your website.
Target Audience Demographics
Demographics significantly influence which social networks people use. Factors like age, income level and education level all impact which platforms people engage with most. A successful social media strategy will ensure you reach your target audience and make the most of your social media advertising budget. Many healthcare providers are on Facebook, Instagram, and Twitter to reach the largest number of patients.
We Can Help You With Social Media Management
Whatever channels you choose, staying actively engaged on social media to build a following is important. One of the biggest elements of an effective social media strategy is building a following organically. Your practice will benefit from better communication with patients and prospects, and visitors to your social media pages will appreciate responses to their comments and questions.