How Often Should You Redesign Your Medical Practice Website?

How Often Should You Redesign Your Medical Practice Website?

Positioning Your Medical Practice for Success

It is important for your website to evolve and stay competitive. Conventional wisdom seems to suggest that you should redesign your site every 2 or 3 years to keep your practice website fresh. In addition to considering the time between designs, it’s import to look at the contribution your website is or is not making to your practice.

Here are Some Reasons Why You Might Need a New Website

Website isn’t Generating Any New Patients

Typically the front desk has their pulse on where appointments were generated and whether or not the website is doing a good job of connecting with new patients. Are you tracking where your patients are coming from? Most practices want their websites to produce results but they don’t track important performance metrics such as website traffic, search engine optimization or new appointments so they have no data to support the decision making process. Typically there is just an intuition that the website isn’t producing results so they seek out someone to redesign the site.

Website has Little to Zero Functionality

Many medical practices need a website redesign because it doesn’t support the overall patient journey. Did you know 51% of patients say they would feel more valued as a patient when doctors use social media, blogs, and other digital engagement outlets? Are there forms you need patients to fill out that you could add to your website? Is your online appointment system such as ZocDoc correctly integrated accross your website?

Website is Not focused on communicating value

Is your website just a glorified brochure? Attracting the interest of patients is too competitive not pay attention to the research and facts available.  Healthcare companies who blog see a 55% increase in website traffic. Adding a blog to your website can have a huge impact on traffic, search engine optimization, and patient engagement through your website. 72% of Internet users say they looked online for health information within the past year. People are hungry for content and answers to their health questions.

Website Design is No Longer Competitive (aka: Your site is ugly)

Most website redesigns are initiated because the site just doesn’t look good. You can tell if your website isn’t up to par and if you’re competitors have upgraded their look then it might be time to take action. There are a lot of businesses that are doing well with horrible looking websites so having an ugly website doesn’t necessarily mean you need to invest in a new one. If you’re getting comments from patients about the look of your site or from your staff that the website design needs help, then it’s an obvious decision. If your ugly website is effecting your practice then it’s a no-brainer.

Some questions your website designer (or marketing agency) should be asking.

  • What does a new appointment look like for your practice? Does the transaction happen directly on the website or is your website a springboard to your online appointment system? Can people call directly from their phones with one click?
  • What metrics will you use to track your website performance?
  • How can the new site contribute to making your practice more efficient?
  • How will the website integrate with other marketing activities?

With Net One Click you can get a professional medical website for $199/month with no long term contracts or commitments.

Our goal is to provide you with a service that generates results and satisfies your needs.

We want to create a customer for life.

Give us a call today – 844-463-8663

 

By | 2017-01-14T15:53:06+00:00 July 6th, 2016|Strategic Marketing, Website Design|Comments Off on How Often Should You Redesign Your Medical Practice Website?

About the Author:

Kris Kiler has been utilizing Internet marketing strategies for over 20 years and has worked with hundreds of companies from small businesses to Fortune 1,000 organizations. Since 2007, after running a successful leadership development consultancy for six years, Kris has been working to refine and evolve a select group of Internet marketing services for medical practices and has transformed these into Net One Click. Kris works directly with many of Net One Click’s largest clients to develop and execute their marketing strategy. The difference between success and failure. One click.