Ready Aim Capture!
The Secret to Successful Internet Marketing
by Kris Kiler
Publication Date: May 18, 2011 (2nd edition)
Acclaimed internet marketing consultant, Kris Kiler, provides a clear path through the Internet marketing minefield with ideas that can give you a competitive edge.
Internet marketing success is no accident. The marketing environment is constantly changing and if you don’t keep up you’ll fall far behind the profit curve. The book shares unique insights into leveraging the internet to attract and retain customers for life. Using his more than fourteen years of experience, Kris cuts to the chase and provides a practical guide to the fundamental principles for marketing yourself, your business, and your products and services effectively on the internet. Ready, Aim, Capture! puts you on the leading edge of Internet marketing and ahead of your competitors.
“If you want to be a success at Internet marketing you MUST read this book. Kris shares truths, tactics, and techniques that come from the real world of business and are proven to work and make a difference.”
—Brian Jeffrey, President, Quintarra Consulting Inc.
“Where was this book when I first started using the Internet to market my business ten years ago? I just finished reading it and I have already been able to implement several ideas. Kiler has written a gem that every entrepreneur needs to read.”
– Scott Campbell, President, Personalities-at-Work
“How well the masses need this kind of information today. This book is perfect for the person or business that needs to come up to the times.”
– Patti Serano, Founder of The Entrepreneur Club
“Reading Ready, Aim, Capture! opened my eyes to the ways in which I am not actively seeking my potential clients and the common assumptions that having a general web-page is enough for people to seek information about our services and products. I now realize the importance of landing pages and the role they play in our fast-paced information online. I will definitely encourage all small business owners to learn and educate themselves in ways in which they can use landing pages in their overall marketing effort.”
– Beatriz Zayas, Director of Valley College Consulting. She says…
“Thanks to the tools, tips and resources in Ready, Aim, Capture!, the WBIS landing page receives consistent and measurable results. If you have a website, your business needs this system to land clients and convert them to lifetime members.”
– Sheila Dixon, Founder of WBIS
About the Author
Kris Kiler is founder and CEO of NetOneClick. With over 14 years working with Internet marketing, Kris has worked with hundreds of companies from small to Fortune 1,000 organizations. Since 2007, Kris has been working to refine and evolve a select group of Internet marketing services for small businesses and has transformed these into NetOneClick. Kris works directly with many of NetOneClick’s largest clients to develop their online marketing strategy.
A experienced entrepreneur, in 2001 he founded an organizational development company that focused on training, publishing, and Internet services. For five years he served as president and CEO, published more than 30 products, launched a line of leadership training solutions, and developed and launched a cutting edge client management and assessment delivery software.
Kris is the author of Ready, Aim, Capture!: The Secret to Successful Internet Marketing, Optimize Your Web Platform: A Small Business Guide to Internet Marketing Automation and coauthor of Creating Multiple Streams of Income with Information Products: Turning Your Ideas Into Assets.
Table of Contents
Understanding Landing Pages
Building an Effective System
Focus On Your Prospect
Focus, Focus, Focus
Converting Prospects Into Customers
Building Lifetime Customers
Bonus Chapter: Positioning Yourself as THE Expert
About the Author