The Biggest Driver of Patient Traffic
Paid Search Works.
Did you know that paid search is the biggest driver of website traffic? It’s true, particularly in the medical industry. The sad truth is that many medical practices find it daunting, or they think they’re too small.
The good news is any size medical practice can benefit from paid search.
What is Paid Search?
You may have heard of “organic” search results–these are what Google pulls up automatically when someone types in a question (known as a search query). You may show up in an organic search if Google links a person’s search query to your website.
Paid search is a form of marketing that displays a link to your website at the top of the search results list (above the organic search results) when an individual types in a search query. Paid search results show up on desktops, mobile and tablets.
Putting Your Practice in the Right Place at the Right Time
That means the majority of patients come to your practice website from Google. If you’re not showing up on Google search results, you’re missing out on potential new patients.
A 2018 study found that 90% of all internet searches take place through Google. Google search is usually the highest-intent touchpoint in a patient’s digital journey. Put simply, the person conducting a Google search is already interested in a service your practice offers. The search provides a solution to the patient’s query.
We Make Paid Advertising Work for Your Practice
Our Net One Click team will help you use paid adverting for your medical practice to put you in front of more potential new patients. We will setup your ad accounts, write your ad copy, continually monitor results and manage and adjust your campaigns to maximize your return on investment. Our paid search activities include: