Build Relationships, Trust, and Confidence with Education-based Marketing
The most profitable companies are using information to qualify prospects and keep their customers buying more products and services. Your prospects need content to make their decision to use your product or service. Your customers want content so they can tell their networks how great you are!
FACT: Your customers want to buy from experts. It’s up to you to create the content necessary to establish an “expert” position in their mind.
“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.”
– Craig Davis, Chief Creative Officer, Worldwide J. Walter Thompson (World’s 4th Largest Ad Agency)
You need to educate your customers on why they should choose you over your competitors.
Whether you’re an author, professional speaker, consultant or business owner, we can help you turn your ideas into information products that position you as the expert in your industry.
We can help you build out your ideas, manage the entire creative process, and design your product packaging.
If you are looking to become well known in your field, then you need to establish yourself as an expert and there is perhaps no better way to do this than by creating and offering information products.
Think about this for just a minute. When you see someone or read something that someone has created, the person that created it already has credibility in your eyes. We tend to think of others who are authors, speakers, or writers as authority figures. We automatically assume that because we are learning from their material, they are an expert on this subject. If we like what they are saying, and begin to read what they write, watch what they say, and buy what they sell, we become closer to fans than customers.
Creating information products will help to position you as an expert and will immediately give you credibility and authority in your field. When you have something to say, your FANS will listen. If you have something to sell, your FANS will buy it! There is no question that developing and selling information products is perhaps the easiest and best way to position yourself as an expert in your field.
What Can You Create?
Anything that you can offer for sale can really be considered an info product. Be it a physical product that you ship or something you offer for download on the internet. Below are some of the most common types of information products and a little bit of an explanation on the usage of each.
Books are really the FIRST info products. Books can be a great way to present large amounts of information as they are usually longer and more detailed than most other types of info product. They are largely text of course, but graphics can accompany text to illustrate ideas and concepts. If you’re going the book route, you will want to make sure your book is available on Amazon.com. Going through a service like Lightning Source will get you into the Amazon.com and provide you with an on-demand printing service to order and drop ship your books. If you are seriously considering publishing your own book, make sure you have a budget and contact someone that has experience in the publishing industry.
- Special reports/ebooks
Special reports can be a fantastic way to create an info product. You can make them just a few physical pages, or simply create a pdf file that you offer for download or email to purchasers. An ebook is really just a book that is saved as a pdf file versus printed as a physical copy. Depending on the level of design quality you’re looking for, the creation of either a special report or ebook could be $0. If you’re going to go the do-it-yourself path, all you need to do is type your thoughts into a document, save, and create a PDF or other file that cannot be manipulated. You now have an information product that is ready to sell or give away to potential clients.
- White papers
A white paper is a technical report on a specific topic or issue. These are often more academic and used to discuss a specific topic using research to support a specific claim. They are much more precise and to the point and are more fact based than entertainment based. These types of info products are great if your in a market that respects academic content and/or credentials. A white paper can be simply a document printed or a digital file available for email or download.
- Audio products
Audio information products have been around for a long time. Cassette tapes used to be the norm for speakers and authors and CD’s quickly took their place in the 1990’s. Now, audio information products made available for download on your computer are the norm and with the ease of online audio software available, you can create one using your own computer and the internet in no time at all.
Videos have quickly become one of the most valuable information products of our time. They have been in use by info product marketers for years and, just like audio products, videos are easily created and distributed using the internet. There are a wide range of handheld digital video recorders available and most of them ship with software that will let you create a simple info product of you talking for no out of pocket expense at all.