I was getting the oil changed in my SUV the other day and thought about the times I used to work on my first car. I was 16 and it was an orange (yes orange) 1973 Buick Opel wagon. The thing was a beast and always seemed to have something wrong with it.
Perhaps it was because I was always “working” on it?
Nah.
It was just a bad year or it was the guy who sold me the bunk water pump that didn’t work after I […]
The marketer’s conventional wisdom seems to suggest that you should redesign your site every 2 or 3 years to keep your business fresh. Unless your business is having challenges generating new business or supporting your current customers through your current site, you may consider holding off. Rather than focus on time between designs, it’s import to look at the contribution your website is or is not making to your business.
Let’s face it. There’s a small part in all of us that find it difficult automating tasks once reserved for ourselves, or our employees. Why should we hand over communications so vital to our business to a computer system?
The challenge is that a lot of people never consider their process for executing simple business tasks. They take for granted the fact that if they were able to automate activities that are routine it would […]
How do you view marketing? Do you see the opportunity it provides your business and the power it has to build your business over the long term?
If you see marketing an investment in your business then it should be treated as such. You should approach your marketing execution just as you would any other long-term investment—with adequate research using proven methods that rely on substantive evidence rather than following what the “crowd” is doing.
So, […]
How well is your business doing online? For example, is your website pulling in the amount of business it should be or could be? Or was it designed to represent your brand so perfectly that some of the more relevant business utilities were missed?
To keep with this example, many business owners–with the best of intentions- choose a website designer simply because they notice a few websites in their portfolio that happen to be in […]
It’s inevitable that at some point in your life you’ve done the Hokey Pokey—most likely when you were a kid. It didn’t matter if you knew how to dance or if you had ever even heard the song before. All you had to do was listen to the very clear instructions and do exactly what you were told to do. No thinking, just fun!
Well, it’s time you started to use the Hokey […]
A recent study, which used web searches in 75 different languages to sample the Web, determined that there were over 11.5 billion web pages in the publicly indexable web as of the end of January 2005.* And you thought writing your marketing copy was tough? The competition to bring people to your site can seem incredibly daunting. Consider the fact that Google posted record advertising incomes of almost ten and a half billion dollars […]
