Social Media Marketing

Facebook Timeline for Business Pages: What You Need to Know

Facebook has announced their new Timeline for Facebook Pages rollout. Over the next month you’ll get to preview the different layout Timeline will introduce for your Facebook Page. Between now and March 30th you have the option to switch to the new Timeline layout. If you haven’t done so by March 30th, your page will automatically switch.

The new Timeline for Facebook Pages layout offers a fresh look and more progressive features to […]

Creating A Custom Facebook Fan Page for Your Business

 

As I covered in my previous post Facebook Pages for Business: Quick Tips to Get Started, if you want to attract fans to your business via Facebook it is important to get a Facebook Page setup.

A great feature of your Facebook […]

Should You Be Using Google+ Yet?

There is so much hype around Google+ (Google Plus) right now that many people worry about getting left behind on this new social network. So far, Google+ is still limiting signups to the network and has indicated they will launch a special business-type of page for Google+. For now, here’s some quick information about Google+ to get you started with some possibilities for using your Google+ profile for your business.

Google+ Basics

Google launched […]

Marketing Strategies for Generating Lower Cost Leads

Blogging and social media are no longer the preserve of people discussing their personal hobbies. They have surpassed both search engine optimization (SEO) and pay per click advertising (PPC) as lower cost strategies for getting new leads. If you’re looking for marketing strategies that lower your costs for generating leads, you must start integrating these two methods into your marketing toolkit as soon as possible.

Strategy #1: Blogging

If your business doesn’t have a blog […]

5 Strategies to Keep Up Your Hustle and Engage Customers

The Internet continues to be the ultimate Rubik’s Cube of marketing.  Whether you choose to acknowledge it or not, tools such as Google, Facebook, Yelp, Groupon, Foursquare, and Twitter have become giant headaches for marketers. They have all introduced fierce competition for the attention of our customers and prospects in ways we couldn’t imagine.

For example, did you think the wine industry was ready for Gary Vaynerchuk? The answer is a big NO […]

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    Social Media for the Non-Believer: 5 Tips for Getting Started

Social Media for the Non-Believer: 5 Tips for Getting Started

“Social media doesn’t work.”

“Social media isn’t for me.”

“Social media takes too much time.”

Have you heard this before? Maybe you’re someone who has the opinion that you don’t need social media. Were you also the person that didn’t have a website for your business until 2001? Of course not, YOU are smarter than that.

If you are someone that doesn’t believe in social media then I just want to let you know that I get […]