Facebook has proven to be one of the most important social media tools available to get your message out to your prospects and customers. But there are still many businesses that have either ignored Facebook completely or signed up for a personal account and couldn’t figure out why they would send business communications to their in-laws and cousins.
If you have a business or anything that you’re promoting you should have a Facebook Page. It’s […]
There is so much hype around Google+ (Google Plus) right now that many people worry about getting left behind on this new social network. So far, Google+ is still limiting signups to the network and has indicated they will launch a special business-type of page for Google+. For now, here’s some quick information about Google+ to get you started with some possibilities for using your Google+ profile for your business.
Google launched […]
Blogging and social media are no longer the preserve of people discussing their personal hobbies. They have surpassed both search engine optimization (SEO) and pay per click advertising (PPC) as lower cost strategies for getting new leads. If you’re looking for marketing strategies that lower your costs for generating leads, you must start integrating these two methods into your marketing toolkit as soon as possible.
If your business doesn’t have a blog […]
Email marketing continues to be a sensitive subject for marketers and business owners. I’ve been using mass email as a marketing tool since 1997 and it surprises me how many people are still afraid to send email to their prospects and customers.
I want to share some important research from report published by Aberdeen Group: Email Marketing: Customers Take it Personally (Dec 2010). Here is a quick summary of points that may […]
The Internet continues to be the ultimate Rubik’s Cube of marketing. Whether you choose to acknowledge it or not, tools such as Google, Facebook, Yelp, Groupon, Foursquare, and Twitter have become giant headaches for marketers. They have all introduced fierce competition for the attention of our customers and prospects in ways we couldn’t imagine.
For example, did you think the wine industry was ready for Gary Vaynerchuk? The answer is a big NO […]
“Social media doesn’t work.”
“Social media isn’t for me.”
“Social media takes too much time.”
Have you heard this before? Maybe you’re someone who has the opinion that you don’t need social media. Were you also the person that didn’t have a website for your business until 2001? Of course not, YOU are smarter than that.
If you are someone that doesn’t believe in social media then I just want to let you know that I get […]
It’s inevitable that at some point in your life you’ve done the Hokey Pokey—most likely when you were a kid. It didn’t matter if you knew how to dance or if you had ever even heard the song before. All you had to do was listen to the very clear instructions and do exactly what you were told to do. No thinking, just fun!
Well, it’s time you started to use the Hokey […]
