Online Marketing

Keeping Your Hands Clean

I was getting the oil changed in my SUV the other day and thought about the times I used to work on my first car. I was 16 and it was an orange (yes orange) 1973 Buick Opel wagon. The thing was a beast and always seemed to have something wrong with it.

Perhaps it was because I was always “working” on it?

Nah.

It was just a bad year or it was the guy who sold me the bunk water pump that didn’t work after I […]

Facebook Timeline for Business Pages: What You Need to Know

Facebook has announced their new Timeline for Facebook Pages rollout. Over the next month you’ll get to preview the different layout Timeline will introduce for your Facebook Page. Between now and March 30th you have the option to switch to the new Timeline layout. If you haven’t done so by March 30th, your page will automatically switch.

The new Timeline for Facebook Pages layout offers a fresh look and more progressive features to […]

Overcoming Your Fear of Automation: Pt 1

Let’s face it. There’s a small part in all of us that find it difficult automating tasks once reserved for ourselves, or our employees. Why should we hand over communications so vital to our business to a computer system?

The challenge is that a lot of people never consider their process for executing simple business tasks. They take for granted the fact that if they were able to automate activities that are routine it would […]

Marketing ROI: Getting Your Head in the Game

How do you view marketing? Do you see the opportunity it provides your business and the power it has to build your business over the long term?

If you see marketing an investment in your business then it should be treated as such. You should approach your marketing execution just as you would any other long-term investment—with adequate research using proven methods that rely on substantive evidence rather than following what the “crowd” is doing.

So, […]

Plugging Your Profit Leaks

How well is your business doing online? For example, is your website pulling in the amount of business it should be or could be? Or was it designed to represent your brand so perfectly that some of the more relevant business utilities were missed?

To keep with this example, many business owners–with the best of intentions- choose a website designer simply because they notice a few websites in their portfolio that happen to be in […]

Creating A Custom Facebook Fan Page for Your Business

 

As I covered in my previous post Facebook Pages for Business: Quick Tips to Get Started, if you want to attract fans to your business via Facebook it is important to get a Facebook Page setup.

A great feature of your Facebook […]