Successful online marketing relies on being able to navigate the landscape of all of the various tools available and focus on your specific customer’s interests and needs while generating the right type of leads for your business. As we’ve previously discussed, the best companies are using email marketing to build customer relationships and provide relevant product information.
Email marketing is […]
Email marketing continues to be a sensitive subject for marketers and business owners. I’ve been using mass email as a marketing tool since 1997 and it surprises me how many people are still afraid to send email to their prospects and customers.
I want to share some important research from report published by Aberdeen Group: Email Marketing: Customers Take it Personally (Dec 2010). Here is a quick summary of points that may […]
The Internet continues to be the ultimate Rubik’s Cube of marketing. Whether you choose to acknowledge it or not, tools such as Google, Facebook, Yelp, Groupon, Foursquare, and Twitter have become giant headaches for marketers. They have all introduced fierce competition for the attention of our customers and prospects in ways we couldn’t imagine.
For example, did you think the wine industry was ready for Gary Vaynerchuk? The answer is a big NO […]
One of the biggest obstacles that people face when marketing is…themselves!
I can’t tell you how many times I have had discussions with people who have decided to do or not do something to market their business based on the way they feel about it and not on the data presented right in front of them. Every week I talk with business owners who are hesitant to use more aggressive email marketing tactics simply […]
Here is some helpful info on email marketing statistics. (see more at Email Labs)
