NetOneClick recognized for achieving exemplary marketing results

TEMECULA, CA – March 16, 2012 – NetOneClick, online marketing services, has received the 2011 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored with the All Star Award for their exemplary marketing results. NetOneClick’s results ranked among the top 10% of Constant Contact’s customer base.NetOneClick provides online marketing services to small to midsize businesses nationwide.

NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing.  NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like BoostSite, SnapEmail, ClickFirst, and EngageSocial.

“We’re delighted to receive this recognition from Constant Contact for achieving strong marketing results. Constant Contact’s tools have helped us manage our clients needs by gathering critical customer data and improving engagement by identifying our most relevant content,” said Kris Kiler, CEO. “We will continue leveraging the power of Constant Contact’s tools to continue achieving extraordinary marketing results in the year ahead.”

Constant Contact customers using any combination of the company’s Email Marketing, Event Marketing, and Online Survey tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:

•   Frequency of campaigns, events, and surveys
•   Open, bounce, and click-through rates
•   Event registration rates
•   Survey completion rates
•   Use of social features
•   Use of mailing list sign-up tools

“There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”

About NetOneClick
NetOneClick provides online marketing services to small to midsize businesses nationwide. NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing.  NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like ClickFirst, EngageSocial, and SnapEmail.

To find out more about the email marketing services offered by NetOneClick, you can visit the website at http://www.netoneclick.com/agency-services/email-marketing/

NetOneClick, the NetOneClick logo, ClickFirst, BoostSite, EngageSocial, and SnapEmail are trademarks of NetOneClick. Other company and product names may be trademarks of their respective owners.

About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

This article was written by NetOneClick and can be found online here:
NetOneClick Named One of Constant Contact’s 2011 All Stars
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NetOneClick provides online marketing services to small to midsize businesses nationwide. NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing. NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like ClickFirst, SocialEngage, and SnapEmail.

See more www.NetOneClick.com

The marketer’s conventional wisdom seems to suggest that  you should redesign your site every 2 or 3 years to keep your business fresh. Unless your business is having challenges generating new business or supporting your current customers through your current site, you may consider holding off. Rather than focus on time between designs, it’s import to look at the contribution your website is or is not making to your business.

Here are 4 reasons why you need to start developing a new website.

1. Low Conversions

You likely see a lot of talk about the importance of converting business from your website. But the fact is most businesses don’t think about or care about conversions when it comes to their website. Most want their website to generate business but typically people are looking at levels of website traffic and search engine optimization indicators. And when they do care about conversions, most don’t have an accurate picture of what a conversion looks like or how it should be tracked so they have no data to use to support their decision making process. Typically there is just an intuition that the website isn’t producing business so they seek out someone to redesign the site.

The catch: Depending on who you select to redesign your website, your web designer may not focus on whether your website will support your business at all. A lot of website designers are graphic designers who know how to make a website look spectacular–but fail to ask you any questions about how your business works, your marketing activities, business process, or overall goals for the website. If you’re in the market for a new website design for your business, make sure your marketing agency or web designer is asking you real questions about your business and your processes for selling and serving your customers. In the end, you don’t need to win awards for design, you need your website to serve your business.

2. Little to Zero Business Functionality

Many local businesses need a website because it’s the first place people go when they are looking for local business information. The Pew Research Center reports that 62% of Internet users age 18 and older and 72% of adults in households earning more than $75,000 or more (mass affluent) are using the Internet as their main source for information about local businesses.*

In this scenario, how can your website help your business function more efficiently?

If you’re a local restaurant, just providing your menu as a PDF file isn’t enough. Mobile browsing is too popular for you to not be providing your menu directly on your website in text. Viewing PDF’s on a phone is still a clunky experience and having your content on your page can provide some additional optimization for your site.

If you’re in the medical profession, are there forms you need patients or customers to fill out that you could add to your website? You can also consider using an online appointment system–most of which easily integrate with any website.

If you’re a coach or counselor, you can use membership sites to lock down client-only content for use before or after your sessions. If you’re using a special access site, it’s good to highlight throughout the site to promote the benefit of getting access to restricted content.

3. Not Integrated with Other Marketing Activities

Integration with offline and online advertising is essential to a good website design. Too many business offering deals on sites like LivingSocial, AmazonLocal or Spreebird Deals don’t integrate their offers well with their website. A lot of people want to investigate the business behind the offer and will click on the website link provided on the offer page. Investing in these deals and then sending people to a generic website homepage (link from offer) will only make people work harder to find out what they are getting and who they are getting it from. Having the ability to add landing pages to your website in order to support your offers and other promotions can have a dramatic effect on your overall results with both offline and online advertising.

4. Design is No Longer Competitive (aka: Your site is ugly)

Most website redesigns are initiated because the site just doesn’t look good. You can tell if your website isn’t up to par and if you’re competitors have upgraded their look then it might be time to take action. There are a lot of businesses that are doing well with horrible looking websites so having an ugly website doesn’t necessarily mean you need to invest in a new one.

If you’re getting comments from customers about the look of your site or from your staff that the website design is hurting sales, then it’s an obvious decision. If your ugly website is a blow to your ego, then it’s more of a personal decision. Either way, if you think your website design is effecting your business then it’s a no-brainer.

Suggestion: If you take on the task of redesigning your site because it’s hard on the eyes, in addition to developing a visually pleasing site, make sure you still consider the other factors mentioned above.

Some questions your website designer (or marketing agency) should be asking.

• What does a conversion look like for your business? Does the transaction happen directly on the website or is your website a lead generation source for offline sales or in-store transactions?
• What process will you use to track your website conversions? (both offline and online if needed)
• How can the new site contribute to making your business more efficient?
• How will the site will integrate with your other marketing activities?

Are you considering redesigning your website? What questions do you have?

Have you recently completed a website redesign and have questions or tips to share?

Use the comments below to ask questions or share your experience.

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* Local businesses not including restaurants or bars.

This article was written by Kris Kiler and can be found online here:
How Often Should You Redesign Your Website?
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NetOneClick provides online marketing services to small to midsize businesses nationwide. NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing. NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like ClickFirst, SocialEngage, and SnapEmail.

See more www.NetOneClick.com

The top brands are jumping on to the new Facebook Timeline. From Macy’s to Harley-Davidson to Gatorade, these brands are leading the way with their custom cover photos and updated timelines. Ford Motor Company has a Timeline that dates back to June 16, 1903 (when the company was founded).

 SEE ALSO: Facebook Timeline for Business Pages: What You Need to Know

Check out the brands below and let us know what you think by rating each image. If you have found other businesses with unique cover photos, comment at the bottom of this page.

Macy’s – http://www.facebook.com/Macys

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American Express – http://www.facebook.com/americanexpress

• Currently 2.8/5 Stars.
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Ben & Jerry’s – http://www.facebook.com/benjerry

• Currently 2.9/5 Stars.
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Coca-Cola – http://www.facebook.com/cocacola

• Currently 3.2/5 Stars.
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Ford Motor Company – http://www.facebook.com/ford

• Currently 2.9/5 Stars.
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Gatorade – http://www.facebook.com/Gatorade

• Currently 3/5 Stars.
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Harley-Davidson – http://www.facebook.com/harley-davidson

• Currently 3.1/5 Stars.
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Interscope Records – http://www.facebook.com/interscope

• Currently 3/5 Stars.
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Louis Vuitton – http://www.facebook.com/LouisVuitton

• Currently 3/5 Stars.
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Nike – http://www.facebook.com/nike

• Currently 2.9/5 Stars.
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Red Bull – http://www.facebook.com/redbull

• Currently 2.9/5 Stars.
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Tiffany & Co. – http://www.facebook.com/Tiffany

• Currently 3/5 Stars.
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Toyota USA – http://www.facebook.com/toyota

• Currently 3.1/5 Stars.
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Verizon Wireless – http://www.facebook.com/verizon

• Currently 3/5 Stars.
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Walmart – http://www.facebook.com/walmart

• Currently 2.9/5 Stars.
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This article was written by Kris Kiler and can be found online here:
18 Facebook Cover Photos from Top Brands
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NetOneClick provides online marketing services to small to midsize businesses nationwide. NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing. NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like ClickFirst, SocialEngage, and SnapEmail.

See more www.NetOneClick.com

Make a Great First Impression with Limited Time Special Offer for Custom Designed Facebook Cover Photo for Businesses

With the exciting announcement of the new Timeline for Facebook Business Pages, NetOneClick™ today announced a limited time special offer for customized Facebook Cover Photo for business pages.
Your new Facebook Cover Photo should focus on promoting your unique brand, be simple, and convey the energy of your company to all of your Facebook visitors. This new larger photo is a core component of your updated Facebook page and will be required by March 30th, 2012.

Your Facebook Cover Photo will be main image your visitors will see when they arrive to your Facebook Page. That’s why it’s so important to get it right. Your new Facebook Cover Photo should focus on promoting your unique brand, be simple, and convey the energy of your company to all of your Facebook visitors.

“Do you remember your first job interview?” said Kris Kiler, CEO “You knew how important that first impression was, as it always is. Taking time to pick out the right outfit, making sure your hair and makeup look as close to perfect as it can. Spending time making sure you practice your responses so you say just the right thing. So why is it any different on the Internet?”

Businesses can begin to order their custom Facebook Cover Photo directly from the NetOneClick website. The limited time special offer will last only a few weeks. NetOneClick will design your custom Facebook Cover Photo for your business AND will make the basic transition to the new layout for and upload the image if requested. This deal is only for those who are willing to invest in a custom presentation that will make the right first impression.

NetOneClick has been working with small businesses for over 14 years. We understand that small businesses want the same thing our larger corporate clients want–expert advice, quality campaign implementation, and results. With our Custom Facebook Cover Photo service, customers receive our expert design skills at a fraction of the cost.

NetOneClick provides online marketing services to small to midsize businesses nationwide. NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing.  NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like ClickFirst, EngageSocial, and SnapEmail, and BoostSite.

Complete details about this limited time offer for customized Facebook Cover Photo’s for business can be found here:
http://www.netoneclick.com/custom-timeline-cover-photo/

To find out more about the wide range of online marketing services offered by NetOneClick, you can contact Stephanie Kiler on (951) 239-3498. Alternatively you can send an email to contact@netoneclick.com or visit the website at http://www.netoneclick.com.

Press contact
Stephanie Kiler
NetOneClick
(951) 239-3498
contact@netoneclick.com

http://www.netoneclick.com

NetOneClick, the NetOneClick logo, ClickFirst, EngageSocial, BoostSite and SnapEmail are trademarks of NetOneClick. Other company and product names may be trademarks of their respective owners.
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NetOneClick provides customized services to small to midsize businesses nationwide such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing.

This article was written by NetOneClick and can be found online here:
NetOneClick Launches $99 Custom Facebook Cover Photo Limited Time Special Offer
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NetOneClick provides online marketing services to small to midsize businesses nationwide. NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing. NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like ClickFirst, SocialEngage, and SnapEmail.

See more www.NetOneClick.com

Facebook has announced their new Timeline for Facebook Pages rollout. Over the next month you’ll get to preview the different layout Timeline will introduce for your Facebook Page. Between now and March 30^th you have the option to switch to the new Timeline layout. If you haven’t done so by March 30^th, your page will automatically switch.

The new Timeline for Facebook Pages layout offers a fresh look and more progressive features to increase engagement with your fans and tell your company story more effectively within Timeline. In addition to the new layout, Facebook has improved the tools to manage fan activity and have better conversations with your fans.

If you’ve logged in to your Facebook business page in the last few days you will see a message at the top. You can check out the new look by clicking the “Preview” button on the right. (see below)

Timeline Features Important to You

Page Customization – Timeline Cover Photo and Profile Pic

Along with the new Timeline layout you will have some new options to customize the look of your Facebook page. The Timeline Cover Photo and your profile pic can both be customized.

Timeline Cover Photo

When you first convert your page to the new Timeline layout you will see a large blank area at the top of your page. This is the area where your Cover Photo will go. Your Cover Photo space is provided to present a large image that is unique to your brand and expresses your company’s unique personality.

When creating your image, consider the range of possibilities. Don’t just choose some simple stock photography or picture. Try to convey the past, present, and future of your brand in the image. People will expect you to have put at least some effort into creating your graphic.

Step 1: Click the “Add a Cover” dropdown menu to add your new cover photo.

The exact dimensions for your cover photo are 851 pixels wide x 315 pixels high. If  your photo is larger it will automatically be resized to fill the area. Ideally, if you’ve already had a Facebook Page for your business you’ll want to take some care designing a unique, custom Timeline cover graphic to present your brand.

Step 2: Click “Upload Photo” to select your photo from your computer

Facebook will show you the window below to let you know that they do not want you running promotions, coupons, or advertisements in your cover photo. Rather, you should focus on promoting your unique brand. Remember this is the first image people will see when they first visit your new Timeline Page and every time they return

Profile Picture

It’s likely you’ve already had your Facebook Page up for awhile. Your profile pic is the image that appears next to your updates in the news feed. Remember that previously this profile pic was taken from the side graphic of your former Facebook Page. The new setup is similar to Twitter, where the dimensions are a simple square (ideal size of 180 x 180).

Your profile picture is something that will not change over time. You want consistency and something strongly associated with your brand because your fans will recognize this image next to your posts. You will not want to change it unless absolutely necessary.

If you already have a page, your existing profile picture will remain.

Do You Need a Custom Timeline Graphic? Let Us Do the Work.

Customizing Your Facebook Page Content

Before the Timeline update, you had tabs on the left side of your page where people could access your custom content. Now, there are four larger boxes that highlight your content. Photos is the only required box. You can customize the other three. If you have more than three content boxes, a small dropdown menu will appear and will expand, when clicked, to show the rest of your content.

Types of Posts

With the new Timeline update, you can highlight and control content in some different ways. Let’s look at those here.

Pinning

The new Timeline update allows you to pin an important story (only 1 at a time) to the top of your page. There’s a small icon on the post to let people know it’s been pinned but it’s hardly noticeable. Your pin stays up for at seven days unless you choose switch it out beforehand or remove it. It’s simple to pin or unpin a post using the drop down menu to the right.

It’s a good idea to keep something fresh on your pin every week. An important blog post, press release, product announcement, coupon..etc.

Star Posts

The Star feature allows you to highlight a post across the width of your page. This is a good idea if you share other people’s content on your page. You may want to Star your company blogs posts or highlight other content specific to your brand.

You simply click the small star icon next to your post menu.

This will not change the position in your Timeline, only make your post span the entire page to create special emphasis. You can easily change the post back to a normal posts size by clicking the star again.

Starring a post will be good for highlighting posts with images as well, like a company event, tradeshow, or special announcement. Because the Starring will take up more real estate on your page I would suggest using this sparingly and only focus Starring a post if it has real significance for your Timeline.

Milestones

Different from pinning or starring, Milestones are a new type of post.

Milestones won’t be used often but in the context of your overall Facebook Timeline they can be important. To add a Milestone, just select the type of post (Milestone) and be prepared to enter the following information:

• Event or Title
• Location (Optional)
• When (required: year, optional: month, date)
• Story (Optional)
• Photo (Required)

Milestones have a larger story format, similar to Starring a post. They will span the entire width of your page. Some ideas for adding Milestones, include;

• store opening
• product launch
• event participation
• press release

Other features in the new Timeline include deleting posts and changing dates on your posts to reflect an accurate timeline of your business.

Friend Engagement

A new feature, designed to increase engagement among based on connections people have with friends who have also liked or interacted with your page content, is the Friend Activity box. In this box it will highlight how many friends have liked your Page and how they have interacted with your Page content. This will hope to provide a more relevant and personal experience when people who may not be as familiar with your company visit your page. Seeing their friends activity will likely result in additional fans and increased engagement within your posts and other content.

Messaging

If you’re familiar with Google+ this feature won’t surprise you very much. You can now choose to have anyone message you directly using a “Message” button placed next to the Like button on your main page. I imagine that this may pose a nightmare for larger companies with elevated reputation management concerns but for the smaller business this is a great feature. If someone wants to contact you directly they simple click the “Message” button and send you a message. You receive the notification and can see the messages in the new Adminstration panel

Page Administration

There is a new Administration panel at the top of your page when you log-in (if you’re the Administrator of that page). It’s a nice drop down window with a dashboard-style layout so you don’t have move to another page. The Admin Panel contains your Notifications, Insights, Messages, and Page Tips (like spend money advertising on Facebook). You can also access an Activity Log where you can modify posts according to any specific behavior (pinning, starring, change dates..etc).

Summary

The new Timeline for Facebook Pages update is a welcome, fresh new look and will surely spawn new applications that will enhance your interactions with your fans even further.

This article was written by Kris Kiler and can be found online here:
Facebook Timeline for Business Pages: What You Need to Know
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NetOneClick provides online marketing services to small to midsize businesses nationwide. NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing. NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like ClickFirst, SocialEngage, and SnapEmail.

See more www.NetOneClick.com

The role of Facebook in business continues to grow. Here’s an infographic to help you keep up on your Facebook statistics.

Some highlights:

• 845 million monthly active users.
• More than 50% of North America is using Facebook
• 1 of every 5 page views on the Internet is on Facebook
• 425 million mobile users
• Average time of 20 minutes per visit per user

Facebook 2012: The Latest on Everybody’s Favorite Social Network by Infographiclabs

This article was written by Kris Kiler and can be found online here:
Facebook 2012 Update (Infographic)
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NetOneClick provides online marketing services to small to midsize businesses nationwide. NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing. NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like ClickFirst, SocialEngage, and SnapEmail.

See more www.NetOneClick.com

BoostSite Gets Your Business Going with a Professional 5 Page Website

NetOneClick™ today announced BoostSite™ 5 page websites for small businesses. BoostSite is the easy, quick, and cost-effective way to grow your business online, by bringing your targeted company content to the world wide web. Your 5 page website is your digital hub where you present your business to your visitors, overview your services, get people to join your list, attract people from social media, and drive traffic to your local offers and promotions.

NetOneClick has been working with small businesses for over 14 years. We understand that small businesses want the same thing our larger corporate clients want–expert advice, quality campaign implementation, and results. With our BoostSite 5 page website design solution, customers receive our online marketing expertise and a custom professional website for a fraction of the cost.

“BoostSite helps small businesses get new customers and stay in front of people that want to hear from them,” said Stephanie Kiler, Director of Client Relations. “Businesses need a website to compete and stay on the cutting edge of technology.”

First, you will meet with your Personal Internet Consultant to discuss your new website. Next, using our special process, your Personal Internet Consultant will work with you to put together your content, gather any necessary technical detail, discuss custom graphics,  work with you to determine the best look for your new website, and setup any requested email addresses. Then, you will review our sample site design and discuss any changes with your Personal Internet Consultant. Your new website is launched and submitted to major search engines and website directories.

“Our clients want to increase sales and grow their prospect database—those individuals who are likely to purchase from them in the future,” Stephanie added. “BoostSite helps clients communicate with customers who are online and looking to buy from them.”

NetOneClick provides online marketing services to small to midsize businesses nationwide. NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing.  NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like ClickFirst, EngageSocial, and SnapEmail, and BoostSite.

Complete details about NetOneClick and the wide range of services it offers are available by visiting http://www.netoneclick.com/online-marketing/boostsite/

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To find out more about the wide range of online marketing services offered by NetOneClick, you can contact Stephanie Kiler on (951) 239-3498. Alternatively you can send an email to contact@netoneclick.com or visit the website at http://www.netoneclick.com.

NetOneClick, the NetOneClick logo, ClickFirst, EngageSocial, BoostSite and SnapEmail are trademarks of NetOneClick. Other company and product names may be trademarks of their respective owners.

This article was written by NetOneClick and can be found online here:
NetOneClick Launches BoostSite: Low Cost Websites for Small Businesses
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NetOneClick provides online marketing services to small to midsize businesses nationwide. NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing. NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like ClickFirst, SocialEngage, and SnapEmail.

See more www.NetOneClick.com

Let’s face it. There’s a small part in all of us that find it difficult automating tasks once reserved for ourselves, or our employees. Why should we hand over communications so vital to our business to a computer system?

The challenge is that a lot of people never consider their process for executing simple business tasks. They take for granted the fact that if they were able to automate activities that are routine it would provide additional time for the important items on their to-do list.

Working Smarter

I had a client named Bob (named changed for privacy) who was using a spreadsheet to manage the times that he should be sending standardized emails in response to a customer signing up for a free trial. These were emails where the only information that changed was the first name and email address of the recipient.

After we mapped out his process, I suggested to Bob that he consider using an email automation system to deliver these messages. This would save him time for more important communications like selling the service to those who were using the system and customer questions and other types of support inquiries.

At first, Bob’s response was akin to if I suggested he get shot into space out of a cannon. It was like I was trampling on his contribution to the process and possibly jeopardizing his role in the organization. His perspective was that no person, or thing, could be trusted with getting these highly important communications delivered.

After we reviewed his process a second time, I pointed out that he had designed an elegant process for getting people interested in paying for the service but he was missing out on creating even better solutions for the conversion by spending his valuable time on something that is standardized and should be automated. I asked him to test out the system for 30 days and if he wasn’t benefiting from the system then he could always switch back.

Needless to say, he spent the 30 days a little nervous. Over the course of the month, Bob’s time was well spent as he had already brainstormed ideas for overcoming certain objections that his prospects had and even came up with solutions for how to automate some basic customer support questions. He was also a little shocked that people still replied to his emails even though he technically wasn’t sending them. After the 30 days, Bob was ready to consider automating anything.

I used this example because it illustrates an important point about using automation:

>> It is important to see results from a process before you make judgment.

So…Is it evil to automate? Add your thoughts in the comments below.

Stay tuned for more in this series. Next up: Automating Social Media.

This article was written by Kris Kiler and can be found online here:
Overcoming Your Fear of Automation: Pt 1
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NetOneClick provides online marketing services to small to midsize businesses nationwide. NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing. NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like ClickFirst, SocialEngage, and SnapEmail.

See more www.NetOneClick.com

Facebook is great. Not because there are more than 840 million active users on the site or that 50% of those users logon every single day. These stats are difficult to ignore and easy to get excited about. But I’m talking about the fact that you can engage with your customer base through a Facebook Page at no cost and you can easily target potential new customers through Facebook advertising. There is no other platform where you can target your potential audience with such specificity.

Did you know there are 63,920 people;

• who live in the United States,
• who live within 50 miles of San Diego, CA,
• age 18 and older, and
• who are in the category Small Business Owners.

If you’re in the accounting industry you’re probably already targeting local businesses for tax season. Are you advertising on Facebook?

Certain types of attorney’s might be interested in knowing that there are 442,620 people;

• who live in the United States,
• who live within 50 miles of San Diego, CA,
• age 18 and older, and
• who are married?

These couples might be interested in living wills, trusts, or in the unfortunate need of a family attorney for issues around divorce.

On Facebook, these individuals have already defined their interests. If they match your criteria, then they are more likely to click your ads. I know businesses that have spent $25,000 a year on Yellow Page ads and were not afforded the luxury of knowing who was going to see their ad.

You can literally target anyone on Facebook.

Page Basics – Setup, Branding, and Content

This is essential-and free! Your Facebook Page can host a variety of content (video, download links, promotions coupons) and your customers can Like your page or “check-in” (if you have walk-in customers) to let all of their friends know they are at your place of business (great viral marketing).

__Yes __ No  — Do you have a Facebook account? (No? Really? – get one here.)

__Yes __ No  — Have you secured your Facebook Page yet? (click here to create a Facebook page)

__Yes __ No  — Are your competitors on Facebook?

Suggestion: Make a list of your top 5 most successful competitors and map out their social profiles. Are they on Facebook, Twitter, Yelp, Google+? Are they engaging with their customers on a regular basis?)

__Yes __ No  — Are you able to customize your Facebook content so it presents an accurate picture of your brand to your customers? (customize your logo, add photos, set up your content to auto post)

__Yes __ No  — If NO to the above — do you have the resources to pay someone else to customize your Facebook Page?

__Yes __ No — Have you identified what challenges your customers are facing and how you can help them?

Suggestion: Create and send a survey to your customers to discover more detail about their situation, industry, and needs.

__Yes __ No Do you have a plan to create content or identify the types of content you’d like to share with your fans?

Suggestion: Your plan doesn’t have to be extensive, even some quick notes about websites that might have some great content or other items you want to share with your customers (quotes, pictures, new products/services..etc). You can’t always post “selling” type of links.

Goals – Why Are You Using Facebook?

__Yes __ No  — Drive more traffic to your website

__Yes __ No  — Build your email list

__Yes __ No  — Sell more products/services

__Yes __ No  — Announce special offers and promotions

__Yes __ No  — Announce events

__Yes __ No  — Share news

__Yes __ No  — Provide value to your prospects and customers

__Yes __ No  — Share photos and videos

__Yes __ No  — Get feedback from clients and prospects

__Yes __ No  — Improve your relationships with your prospects and customers

__Yes __ No  — Improve Search Engine Optimization

It’s useful to have some clear expectations about your Facebook page and/or advertising. Because of the popularity of Facebook Advertising it’s difficult to produce results on $1 a day (we recommend at least $100/month for ultra-low budgets) and you can’t expect to get 5,000 fans if you’re operating in a small market. Set realistic expectations and understand the tool and how it will be used in your overall marketing.

The bottom line is that you need to be on Facebook.

Whether you post a few times a week or use their advertising platform you need to have a presence on Facebook and start thinking about how you’re going to utilize the social platform to start driving business and giving your customers something to “Like.”

We’re preparing a new NetOneClick special report on Facebook.

Please comment below and let us know…

What questions do you have about Facebook Pages and the opportunities available to you with the Facebook advertising platform?

This article was written by Kris Kiler and can be found online here:
Facebook for Business: Are You Ready?
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NetOneClick provides online marketing services to small to midsize businesses nationwide. NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing. NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like ClickFirst, SocialEngage, and SnapEmail.

See more www.NetOneClick.com

Successful online marketing relies on being able to navigate the landscape of all of the various tools available and focus on your specific customer’s interests and needs while generating the right type of leads for your business. As we’ve previously discussed, the best companies are using email marketing to build customer relationships and provide relevant product information.

Email marketing is the process of using email to distribute relevant messaging targeted at building a closer connection between your business and your leads/customers. Benefits include lowered costs and faster response rates. It costs almost nothing to send email and you can generate immediate results.

Are You Ready for Email Marketing?

Quick Email Marketing Assessment

__ Yes  __ No  -  Are you collecting email addresses from your customers?

Email addresses should be including on any sign up form or customer order sheet. It is an essential piece of information you must be collecting from your customers.

__ Yes  __ No  -  Do you have an email opt-in form on your website?

Adding an email opt-in form is very simple but can be frustrating for non-technical person.

__ Yes  __ No  -  Do you have promotions or coupons that could be distributed via email?

Most businesses can create special promotions and offers and email is the most economical method for contacting your customers.

__ Yes  __ No  -  Do you have the resources to generate content for a weekly/bi-weekly/monthly email newsletter?

Example content would be recent blogs posts, a message about industry trends, or internal company news. There is always something you can email your customers.

__ Yes  __ No  -  If NO, do you have the resources to hire a professional to generate content for your email campaigns?

Content can be generated by anyone. Some companies have employees generate content or hire a freelance writer to develop specialized content. All content goes through a quality review so don’t worry about losing control over the message.

__ Yes  __ No  -  Are you competitors using email?

Think about your competitors and whether or not they are using these activities and if they seem to be having success. According to research from MarketingSherpa’s 2012 Email Marketing Benchmark Report, it is highly likely that your competitors are using email. They found that over 67% of companies expect to increase their email budgets in 2012.

Any questions? Comment below.

If you’re using email for your business, comment below and let others know how you’re using it and how email marketing is contributing to your business.

This article was written by Kris Kiler and can be found online here:
Email Marketing: Is It for You?
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NetOneClick provides online marketing services to small to midsize businesses nationwide. NetOneClick provides customized services such as email marketing, social media marketing, search marketing management as well as full service outsourced Internet marketing. NetOneClick is paving the way for small and midsize businesses to generate maximum exposure on the internet through monthly programs like ClickFirst, SocialEngage, and SnapEmail.

See more www.NetOneClick.com