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Building An Effective Landing Page

October 5, 2007 By 1 Comment
Effective Landing Page

As an online marketer, you need to develop a system for short-term gains and long-term opportunities to provide for future sales and marketing. You can envision your landing page as a hub—like an airport. Your goal is to have traffic sent to a single hub and when people arrive, there can be a variety of new opportunities presented to them. If your landing page is successful and gets the prospect to complete the offer, they can be rerouted to another page that presents them with yet another compelling value proposition. This new hub may be a list of affiliate offers, another product, or a … [Read more...]

Filed Under: Lead Generation, Online Advertising, Online Marketing

What Is A Landing Page?

August 9, 2007 By 1 Comment
What is a Landing Page

A landing page is a web page that is used specifically to focus on a single value proposition (or offer) for; 1. generating a sale of a specific product or service, and/or 2. capturing information for future marketing efforts. Why are landing pages important? As a resource for focusing your marketing efforts, landing pages are necessary for all marketers wanting to promote a single product or generate leads using the Internet. If you are planning on offering a product such as an ebook, audio CD, DVD or a service such as a training seminar or monthly newsletter, you will want to develop a … [Read more...]

Filed Under: Lead Generation, Online Advertising, Online Marketing

Email Marketing Statistics

July 9, 2007 By
E-mail

Here is some helpful info on email marketing statistics. (see more at Email Labs) Send, Open and Click-Throughs Most Popular Days to Send Email Send Times Open Times Sample Click-To-Open Rates Email Creative and Personalization Poor Rendering Creates 'Disappointing Dialogue’ How Relevance Boosts Campaign Performance Text Drives More Email Click-Throughs Than Images Personalization Email Delivery and ISPs Delivery Rates Still Vex Marketers Email Deliverability Inches Up in 2006 Consumer Habits and Email Penetration Time of Day Online Users Check … [Read more...]

Filed Under: Email Marketing, Online Marketing