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How Often Should You Redesign Your Website?

March 14, 2012 By Leave a Comment
Website Design

The marketer's conventional wisdom seems to suggest that  you should redesign your site every 2 or 3 years to keep your business fresh. Unless your business is having challenges generating new business or supporting your current customers through your current site, you may consider holding off. Rather than focus on time between designs, it’s import to look at the contribution your website is or is not making to your business. Here are 4 reasons why you need to start developing a new website. 1. Low Conversions You likely see a lot of talk about the importance of converting business from … [Read more...]

Filed Under: Strategic Marketing, Website Design

18 Facebook Cover Photos from Top Brands

March 7, 2012 By Leave a Comment

The top brands are jumping on to the new Facebook Timeline. From Macy's to Harley-Davidson to Gatorade, these brands are leading the way with their custom cover photos and updated timelines. Ford Motor Company has a Timeline that dates back to June 16, 1903 (when the company was founded).  SEE ALSO: Facebook Timeline for Business Pages: What You Need to Know Check out the brands below and let us know what you think by rating each image. If you have found other businesses with unique cover photos, comment at the bottom of this page.   Macy's - … [Read more...]

Filed Under: Facebook

Facebook Timeline for Business Pages: What You Need to Know

March 1, 2012 By 1 Comment
Timeline for Facebook Pages

Facebook has announced their new Timeline for Facebook Pages rollout. Over the next month you’ll get to preview the different layout Timeline will introduce for your Facebook Page. Between now and March 30th you have the option to switch to the new Timeline layout. If you haven’t done so by March 30th, your page will automatically switch. The new Timeline for Facebook Pages layout offers a fresh look and more progressive features to increase engagement with your fans and tell your company story more effectively within Timeline. In addition to the new layout, Facebook has improved the … [Read more...]

Filed Under: Facebook, Online Marketing

Facebook 2012 Update (Infographic)

March 1, 2012 By Leave a Comment

The role of Facebook in business continues to grow. Here's an infographic to help you keep up on your Facebook statistics. Some highlights: 845 million monthly active users. More than 50% of North America is using Facebook 1 of every 5 page views on the Internet is on Facebook 425 million mobile users Average time of 20 minutes per visit per user Facebook 2012: The Latest on Everybody's Favorite Social Network by Infographiclabs … [Read more...]

Filed Under: Facebook

Overcoming Your Fear of Automation: Pt 1

February 22, 2012 By Leave a Comment
Marketing Automation

Let’s face it. There’s a small part in all of us that find it difficult automating tasks once reserved for ourselves, or our employees. Why should we hand over communications so vital to our business to a computer system? The challenge is that a lot of people never consider their process for executing simple business tasks. They take for granted the fact that if they were able to automate activities that are routine it would provide additional time for the important items on their to-do list. Working Smarter I had a client named Bob (named changed for privacy) who was using a … [Read more...]

Filed Under: Marketing ROI, Online Marketing, Strategic Marketing

Facebook for Business: Are You Ready?

February 8, 2012 By Leave a Comment
Facebook for Business

Facebook is great. Not because there are more than 840 million active users on the site or that 50% of those users logon every single day. These stats are difficult to ignore and easy to get excited about. But I'm talking about the fact that you can engage with your customer base through a Facebook Page at no cost and you can easily target potential new customers through Facebook advertising. There is no other platform where you can target your potential audience with such specificity. Did you know there are 63,920 people; who live in the United States, who live within 50 miles of San … [Read more...]

Filed Under: Facebook