Overcoming Your Fear of Automation: Pt 1

Marketing Automation

Let’s face it. There’s a small part in all of us that find it difficult automating tasks once reserved for ourselves, or our employees. Why should we hand over communications so vital to our business to a computer system? The challenge is that a lot of people never consider their process for executing simple business tasks. They take for granted the fact that if they were able to automate activities that are routine it would provide additional time for the important items on their to-do list. Working Smarter I had a client named Bob (named changed for privacy) who was using a … [Read more...]

Facebook for Business: Are You Ready?

Facebook for Business

Facebook is great. Not because there are more than 840 million active users on the site or that 50% of those users logon every single day. These stats are difficult to ignore and easy to get excited about. But I'm talking about the fact that you can engage with your customer base through a Facebook Page at no cost and you can easily target potential new customers through Facebook advertising. There is no other platform where you can target your potential audience with such specificity. Did you know there are 63,920 people; who live in the United States, who live within 50 miles of San … [Read more...]

Marketing ROI: Getting Your Head in the Game

Marketing ROI

How do you view marketing? Do you see the opportunity it provides your business and the power it has to build your business over the long term? If you see marketing an investment in your business then it should be treated as such. You should approach your marketing execution just as you would any other long-term investment—with adequate research using proven methods that rely on substantive evidence rather than following what the “crowd” is doing. So, how are you approaching your marketing investment? Long Term Security vs The Day-Trader Approach I enjoy following the stock … [Read more...]

Plugging Your Profit Leaks

Profit Leaks

How well is your business doing online? For example, is your website pulling in the amount of business it should be or could be? Or was it designed to represent your brand so perfectly that some of the more relevant business utilities were missed? To keep with this example, many business owners--with the best of intentions- choose a website designer simply because they notice a few websites in their portfolio that happen to be in the same industry they are in or are pleasant to look at. This might seem to be a good way to choose a website designer. But as you may have come to realize, the … [Read more...]