Email marketing continues to be a sensitive subject for marketers and business owners. I’ve been using mass email as a marketing tool since 1997 and it surprises me how many people are still afraid to send email to their prospects and customers.
I want to share some important research from report published by Aberdeen Group: Email Marketing: Customers Take it Personally (Dec 2010). Here is a quick summary of points that may […]
The Internet continues to be the ultimate Rubik’s Cube of marketing. Whether you choose to acknowledge it or not, tools such as Google, Facebook, Yelp, Groupon, Foursquare, and Twitter have become giant headaches for marketers. They have all introduced fierce competition for the attention of our customers and prospects in ways we couldn’t imagine.
For example, did you think the wine industry was ready for Gary Vaynerchuk? The answer is a big NO […]
“Social media doesn’t work.”
“Social media isn’t for me.”
“Social media takes too much time.”
Have you heard this before? Maybe you’re someone who has the opinion that you don’t need social media. Were you also the person that didn’t have a website for your business until 2001? Of course not, YOU are smarter than that.
If you are someone that doesn’t believe in social media then I just want to let you know that I get […]
It’s inevitable that at some point in your life you’ve done the Hokey Pokey—most likely when you were a kid. It didn’t matter if you knew how to dance or if you had ever even heard the song before. All you had to do was listen to the very clear instructions and do exactly what you were told to do. No thinking, just fun!
Well, it’s time you started to use the Hokey […]
One of the biggest obstacles that people face when marketing is…themselves!
I can’t tell you how many times I have had discussions with people who have decided to do or not do something to market their business based on the way they feel about it and not on the data presented right in front of them. Every week I talk with business owners who are hesitant to use more aggressive email marketing tactics simply […]
Here’s a quick question for you…would you rather have lots of CUSTOMERS, or lots of FANS….
Hopefully it didn’t take you too long to answer FANS. I mean, customers are great, but they are customers more so because they like what you are SELLING…fans will buy what you are selling because they like YOU. See the difference? The more people you can get to become fans of yours, the more successful you will […]
Ok, so you are ready to take the next step in promoting your business online. You are well aware that statistics show that most of your clients use the Internet when looking for products to buy and you are ready to put yourself in front of them in a big way. The question then becomes, “how do you go about doing it?”
If you listen to what most people are saying right now about online […]
